Scaling a Kickboxing Startup from 0 to 20+ student group classes & ADIDAS Collab!

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The challenge: Book kickboxing classes 

The solution: 

I led the content production and advertising strategy to drive sign-ups for our local group fitness classes, leveraging targeted social media ads and strategic messaging. 

Through relationship-building and partnership outreach, we successfully secured a collaboration with Adidas. This partnership culminated in a branded pop-up group class experience, integrating Adidas gear and amplifying visibility for both the class and the brand. 

I also sourced and produced custom kickboxing hand wraps and gloves and sold them with classes as a package to encourage new students to try kickboxing even if they don't own kickboxing gear already. 

Results: The campaign boosted class attendance and strengthened community engagement through experiential marketing.