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ComplexCon – Viral TikTok Strategy
I created content that was featured as top-performing under trending hashtag, #CHECKTHEDRIP for ComplexCon. The TikTok showcased a shoe that changed color when exposed to water. Though simple in execution, the video was strategically crafted: I posted in real time during the event, used high-performing hashtags, and incorporated a clever play with words—“drip” referencing both fashion and water. This combination of timing, creativity, and clarity helped the content go viral. It demonstrated how intentional, minimal content paired with a smart strategy can drive standout results.
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