Theatrical release highlight: Over 30 million engagements and 60K new followers in 12 weeks!

The Challenge:  Movie ticket sales

The Solution: I led the social campaign for a theatrical film release, overseeing the creative direction and strategy to drive both engagement and ticket sales. My role included directing and producing social-first content tailored to key audience segments, aligning creative assets with platform trends and behavioral insights. The campaign integrated paid and organic social media, TV spots, and in-theater standees and signage all which incorporated a social media element (tag, hashtag or social call out) to create a cohesive cross-channel experience. 

Results:  Over 30 million engagements and 60,000 new followers across all social platforms during a 12 week period. Strategic content rollouts and targeted engagement tactics contributed to heightened online buzz and a measurable lift in advance ticket sales and opening weekend turnout.